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Ava Rollins has served as Social Media Consultant and Director of PR for the MMA since 2021. She oversees social media and national press communications. She has worked in public relations on a global scale since 2005, and is the principal of Ava Rollins & Associates. Schooled in international business, political public relations, economics, and medicinal herbalism, she is passionate about curating and sharing beautiful, bespoke experiences. She has helped to develop German, Chilean, Californian, Austrian and Nantucket tourism programs with a focus on sustainable enjoyment of natural resources. Working with museums, nonprofits and arts institutions globally, she has consistently promoted public green space development, starting with Friends of the High Line in Manhattan. By telling these different regions’ stories through natural resources from wine to coffee to snails, and the arts through public art, blue chip artists and film, dynamic PR campaigns have transformed these regions and industries.